18 September 2025

Sam Altman’s eye-scanning crypto project World launches in US

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The OpenAI CEO’s eyeball scanning crypto project is going live in six US cities and has also partnered with credit card giant Visa to offer a card.

OpenAI CEO Sam Altman’s crypto-tied digital identity project World, formerly Worldcoin, has made its US debut in six cities. 

The project, which aims to verify humans in the age of artificial intelligence, is initially coming to what it calls the “key innovation hubs” of Atlanta, Austin, Los Angeles, Miami, Nashville and San Francisco, according to an April 30 announcement.

World offers a crypto token, Worldcoin (WLD), to those who verify their identity with its spherical device called an Orb, which scans a user’s face and eyes.

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